Friday, 4 March 2022

CORPORATE HOSPITALS AND THE TRICK OR TREAT BUSINESS MODEL

    It is generally assumed that the term "bureaucracy" pertains exclusively to the government. This is a misconception, the creation of a lazy media and ignorant public. It has been my experience that any organisation, if it becomes big enough in size and business, becomes a bureaucracy with all its attendant ills and lack of accountability. Take the corporate hospital in India, the very mention of which drives me to spread my prayer mat and check how much money I still have in the bank.

   Homo sapiens, in his rapid journey to self-extinction, has created or invented a lot of terrible things: toilet paper, the jacuzzi, reality shows, aerosols, mothers-in-law, Pegasus, hyper sonic missiles, boxer shorts, air conditioned class rooms, to name just a few of the stuff we need like we need a bullet in the head, for all the good it does either to us or to the planet. The corporate hospital, by my reckoning, falls in this category.

   There are 69000 hospitals in India, of which 43000 are private (2019 figures); 70% of them are in urban areas. When you consider that the Union budget for the current financial year allocates less than 2% for health care, it is but natural that the massive demand-supply gap makes hospitals a good business to be in for the private sector. Which is why the hospital industry is worth US$ 61.79 billion (2017 figures), is growing at an ACGR of 22%, and is expected to reach US$ 132 billion by the end of this year. Which is also why the stand- alone private hospitals of my younger days are now giving way to corporate hospitals and hospital chains, especially in urban areas.

   Fair enough, I have no beef with that: a good business opportunity should be exploited. My grouse is with the exploitation of the hapless patient: the gouging bills, the utterly insensitive and uncaring doctors and staff, the worse than bureaucratic paperwork, the endless waiting at a dozen counters, the unnecessary procedures. Except for the Italian marble on the floor and the vacuous but pretty girl at the front desk you might as well be in a government hospital. But hey! the latter is free while here I'm paying Rs. 100,000 a night for the ICU bed, where the only free thingy is the ICU superbug. Would you not expect a Florence Nightingale attitude, if not touch, for that kind of money? Think again.

   Forget for a moment the murderous prices for the room, the ICU bed, the surgical procedure, a cup of coffee, for that is all upfront and you know what you are getting into. What is reprehensible is the dubious strategems to make even more money from a virtually captive patient- the redundant "consultations", the unending "investigations", the dietician who pops her head into you room for thirty seconds to tell you that your lunch will consist of spinach, dal and roti and charges you one thousand rupees for the visit. And at every stage one has to deal with a bureaucracy that would have put our own steel frame to shame.

   My bitter half , Neerja, breaks a bone every ten years, with the regularity of the arrival of Hailey's comet. She did so again a few months back and I took her to the Emergency section of a leading corporate hospital in my area. It took me an hour to register her for admission, after I had produced every document known to man. It took another hour and a half before someone swung by to put a plaster. Two and a half hours to attend to a person with a broken arm imparts an entirely new meaning to the word Emergency. But this was only our first step in this journey of discovery.

   The last time Neerja had fractured her arm (it's always the same one) was in 2010, when I was in Shimla, and she had been treated in a government hospital. It took one X-ray, one plaster, two visits to the doctor and four weeks for her to regain her Maria Sharapova back-hand. This time it needed seven consultations with the orthopedist, seven X-rays, about twenty tests, four plasters, fifteen physio sessions, twelve weeks- and she still can't raise the hand and give the RSS salute convincingly.

   The problem, as I see it, is that the very term "corporate hospital" is an oxymoron. A corporate exists to make profits, a hospital to cure people. You can't do both without cutting back on one or the other. But even this does not fully explain why these hospitals have become impenetrable and unaccountable bureaucracies. It takes hours to get an admission, and even longer to get a discharge. These hospitals are as reluctant to discharge a patient as a father is to give his daughter away in "kanyadan." It took me six hours, after lining up at four different counters to get various NOCs- that's about the same time it takes at AIIMS, Delhi, even when Mr. Modi is getting his vax shot there. So why does one have to pay ten times more for this privilege?

   Neerja runs an NGO for children with severe mental disabilities. But even she is far more forthcoming with her kids than these hospitals are with their patients. They rarely bother to explain anything and their doctors feel offended if you ask questions. Once, at another such hospital, the doctor prescribed an expensive procedure for my son which had been performed just a month ago. I politely asked him why it was necessary to do it again. He haughtily informed me that I would need an MBBS degree to understand that, and he didn't have the time to explain it to me anyway. I politely informed him that I had paid Rs. 800 for his time and he could refund that to me. He quickly backtracked. We didn't do that test, it's been eight years since that incident, and my son is none the worse. I did complain to the management but, as in the case of the government, they can't be bothered.

   But, frankly, I don't blame the doctors: they are as good as any in the world. The problem is that hospitals are no longer run by doctors but by MBAs, CAs and lawyers. The bottom line is just as important as the squiggle on the patient's ECG chart. It is common knowledge that doctors are given revenue targets, to achieve which they are encouraged to prescribe unnecessary tests, medicines, investigations, referrals- all at highly inflated costs. The average patient has no recourse to redressal of his grievances, there is no Regulator to instill any discipline on these hospitals (not that the other Regulators have proved worthy of the trust that Parliament and the citizen has reposed in them). 

   The genesis of the creation of these hybrid monsters, I feel, has been the disappearance of the G.P.  (General Practitioner), the family doctor, and the stand- alone private hospitals. Today it's almost impossible to find a good G.P or clinic and one has no option but to go to a consultant in a corporate hospital. Once there one is in the coils of an anaconda and can exit only when one is squeezed dry. The main culprits, however, are the governments over the last twenty years who have failed to either establish enough medical colleges or hospitals in the public sector.                                                                                                          The country has a shortage of 600,000 doctors and 2 million nurses; against a WHO norm of 1:1000 population we have 0.5 doctors per thousand population. U.P boasts of only 0.4. 60000 Indian doctors are working abroad. But the government is not bothered: it has washed its hands of the problematic public health issue and has handed it over to the private sector. Even the Ayushman Bharat programme is an opportunity for the latter (and their partners in crime, the insurance companies) to make even more money. The Union govt. has budgeted Rs. 6400 crore for it (2021-22), all of which will go to the private sector hospitals. This money could have established at least five AIIMS or 35 medical colleges, or double these numbers if the states are asked to put up a matching share. A worthwhile investment for the future, you would think, except that for politicians the future ends in 2024.

   Some day I shall write about that other pea in this corporate pod, the CGHS (Central Government Health Scheme), one of the eternal founts of revenue for the corporate hospitals. Can you imagine what happens when two bureaucracies work in tandem?


  

24 comments:

  1. Avay ...you're a riot..!!! 😁🤣...I can't but help notice how you've managed to sneak in mother in law into " terrible human inventions " 😆..But yes..you're right..I've personally experienced the corporate health care...at one particular place...I've been termed as a ' violater ' as I'd complained about my mother not being taken care of in ICU ...and would you believe it ..I was not entertained there again...!! 🤣 Imagine...!! On another occasion recently...when I underwent knee surgery...a friend called to ask if I'd 'checked into ' the hospital....I had to subtly remind him that normally one gets admitted to a hospital...!!! But yes...I can absolutely understand this change of concept...because the hospitals are now offering packages...5day...7 day...and so on.....Crazy times.....!!

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  2. Glad to see that this issue is being talked about. Dr Kavery Nambisan

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  3. The Central government has given a priority to backward districts and will establish 157 new medical colleges. The government will increase the number of AIIMS to 22 from 6.

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  4. I would suggest such people should not go to Corporate hospital but go to Govt Hospital. Actually these people demand best services at cheapest cost. Imagine Crores of Rupees not paid to Corporate Hospitals by CGHS and ECHS still they ask to see a superspecialsit for Rs 150 in these modern times. Though some of the contents may be relevant but it is totally a biased and negative report. Private Hospitals do not get any aid from Govt but these VIPs expect VIp treatment at the earliest and at lowest cost. They won't mind drinking Whisky in a 5 star at 1000 Rs a peg but Drs 800 fees pinches them

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    1. 'Biased and negative' is way off the mark. From my personal experiences (plural intended) this article hits the nail bang on the head! And anyone who sees this as a humorous take, misses the point.

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  5. Your recent visit to the corporate hospital seems to have robbed you of your usual bite this time! Never mind it will be back next week.
    May I put in a word. I have headed a surgical speciality Unit for over ten years now. Never EVER has anyone given me a revenue target or asked to order a specific test.
    A recent newspaper report said CGHS owes over Rs 1000 crores to private hospitals. No apparel Store in a mall will sell you a shirt on credit.
    ALL sheep are not necessarily black!
    It is of course the current fashion to paint all doctors, corporate hospitals and Govt officials in that colour.

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  6. A typical view of a Bureaucrat. One needs to introspect what was his constructive contribution when in power.
    Health care system is very complex in our country
    One man at a drop of a hat cannot dump it.

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  7. I did not know that Corporate hospees also had trolls like they do at IT cell in Nagpur?! Of all the private sector fleecing, the hospitals take the cake. WE all know, "Marta, kya nahin karta"!

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  8. To make enough and adequately trained medical personnel (not Ukraine returnees) we need a policy and strategy to upgrade the lakhs and lakhs of "dais" who deliver babies in this country, as barefoot nurses and similarly, lakhs of traditional medicine practitioners as barefoot doctors. 90% ailments are of primary health care category and can easily be handled satisfactorily by these trained barefoot doctors / nurses. Very hostile resistance to such a move is expected from the MBBS / western medicine lobby and of course the private sector hospitals, many of which are owned by politicians.

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  9. “The bearer knows where the shoe pinches” Chalta hai practice has to be put off the track.But who so had ever tried to eradicate feels afraid to speak to some about his/ her experiences even in dreams.This is really strange that everyone now a days is in a habit of grinding his own axe.I appreciate your courage of highlighting your self experience with the health care system so openly to the public which usually face such situations but dare not to speak out.Are they scared of the system what will happen if system bounce back or something else???

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  10. Brilliant!!! Nice that someone has written about this.

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  11. Is it expected to enjoy quality medical treatment at the cost of a visit to the GP...
    With the advancement in medical research, there is a clear shift from prognosis to diagnosis as the pathway of medical treatment and cure - from touch-and-feel to test-and-infer.
    This is inevitably accompanied with a higher time and monetary cost.
    Corporate entry into the medical field is another ineludible when investment in research involves astronomical financial input. As the size of a facility gets closer to institutional, so does its administration veer towards increased bureaucracy.
    To berate the privatisation of large medical centres on grounds of increased inefficiency, higher cost, and an approach of scuffing away at patients' reserves is perhaps avoidable.
    While Avay Shukla writes with his usual flair for the weekly bite of someone's posterior, I wonder who's it is he has chewed this week.

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  12. Heh heh heh...'weekly bite of someone's posterior'is worthy of the great man himself. Very graphic, especially the end!!!

    If I were to take issue I would have to say general statements are always vulnerable to challenge. And rightly so I guess.
    My recent experience drove me toward a different lane. in 2017 My wife was treated at the Fatima hospital in Gorakhpur, a fine Catholic institution by Dr. Vinay Pande and his assistant, a veritable doctor himself, with brusque kindness and effective expertise. However, he finally recommended we shift to a Super Speciality Hosp. in South Delhi.
    Despite every major test performed there were more and more tests to undergo. One afternoon a senior nurse took me aside and said I should contact two doctors at a neighbouring facility which is a research institute and at least 50% cheaper. We shifted and soon Mustafi was discharged.
    But at the height the Covid-19 problem last year, we had to go back to the big place because Kamini was not infected with Covid but many hospitals had turned completely Covid-centric.
    At this place, all Junior doctors, nurses, ward boys, security personnel, cleaners and admin staff were unfailingly polite and helpful. The Super-specialists were a little different.They were not allowed to meet the patients and next of kin. They diagnosed online and prescribed online and if at all one was allowed to visit the office, the Doctor could turn out to be horrifically rude and uncaring. Telephonic consent was sought for tests and other processes. In the instance of direness some very very expensive tests were recommended. One was not in a position to refuse, clutching at what straws were floating by. It cost, the whole hospital process, to the tune of 25 lakhs. As a retired school teacher of a different time, I am perpetually broke and am not ashamed to admit that had it not been for hundreds of former students, we could never have afforded the place. Sometimes I wonder if the research institute would have worked a second miracle but it was only Covid there. Sometimes these things can hurt.

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  13. Wrt Mr Patankar's observations:
    Not every patient requires " super speciality" treatment. Its an established fact that 80 percent patients need routine conventional treatment. But they are subjected to ( and billed for) all manner of unnecessay diagnostics, investigations and procedures, redundant prolonged stays in ICUs etc, just so that more revenue can be generated. Each hospital bed is treated like a hotel bed in terms of occupancy targets so as to maximise revenue. This is a hospitality industry model, not a hospital model, for Gods sake! Just because you have invested in super machines doesnt mean you recover their costs from patients who don't need them. Thats where the extinct GP model made sense. Then it didnt cost Rs 50000 to fix a simple fracture. Lets not get carried away by the faux arguments of these corporate behemoths in medical garb.

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  14. Those not needing speciality treatment need not opt for it. I do not think it is being prescribed to the 80 percent patients who do not require it. However, should someone down with a common cold wish to check himself for a rare ailment of the lungs, what is to stop the super specialists from having a go at him...three months of ICU and a dozen diagnostic tests for 12 lakhs will certainly endorse the GP's prognosis which had cost 200 rupees.
    To each his own.
    The 80 percent that Avay Shukla alludes to are practical, hardy citizens who have neither the time nor the money in their lives to allocate to mon-conventional treatment for conventional ailments.
    The remaining 20 percent who imagine, or are unfortunate to suffer rare ailments upon them, treat themselves reinforced with hefty insurance cover. The super-specialists are smart people. They will not run after the plebians devoid of insurance. For a genuine case that needs such treatment but cannot afford it privately, there are the government run hospitals that offer unparalleled quality care virtually free, for a trade off with filthy passages, rude support staff, and overcrowding.
    GPs are a diminished breed admittedly, but only in the affluent areas. A walk through any of the humble localities of India will enable a full view of their signboards.
    Those whose posteriors are wounded by Avay Shukla have the entire gamut of medical recourse available to them - from free to a 12 lakh package treatment as per affordability.
    And hurt!!

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  15. My 11 days as Covid patient in super speciality hospital in Mumbai was Rs 1.6 lakhs in twin sharing room with doctors nurses maida ward boys in PPE, risking their lives and families for me. I was treated with affection and empathy.

    Shall i will remain grateful to the big hospital team.

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  16. I fully endorse Avay Shukla's remarks like

    "...the gouging bills, the utterly insensitive and uncaring doctors and staff, the worse than bureaucratic paperwork, the endless waiting at a dozen counters, the unnecessary procedures. Except for the Italian marble on the floor and the vacuous but pretty girl at the front desk"

    and

    "...the redundant "consultations", the unending "investigations", the dietician who pops her head into you room for thirty seconds to tell you that your lunch will consist of spinach, dal and roti and charges you one thousand rupees for the visit. And at every stage one has to deal with a bureaucracy..."

    because I and many in my family and friends circle have experienced (read "suffered") exactly these same things on many occasions. I won't have "an axe to grind" if, alongwith the outrageous bills (e.g. why did these hospitals charge in the range of Rs.1.5-5 lakh for a stent which is manufactured at a cost of Rs.800-1000 for angioplasty???), these hospitals provided fast, efficient and empathetic services alongwith genuine and transparent quality treatment.

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  17. The owners of super speciality hospitals are Shylocks. They no longer need pound of flesh but many many kilograms of hard cash.

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  18. Cannot agree more with the Author.The Super Speciality Hospitals are money making machines.
    The Doctors employed in these so called Hospitals are the ones who ruthlessly fleece the innocent public. The Hippocratic Oath is meaninglessness for this breed of professionals.They are corrupt and dishonest. AIIMS is full of corrupt doctors who openly take bribe from suppliers of sophisticated medical machines and instruments. Keep up the good work A bay.

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  19. Please read Avay and not A bay.

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  20. You Sir, have once again hit the nail squarely on the head.
    Hospital care is now BIG business.
    Gone are the days of the caring and genial GP.

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  21. Mr Avay... you have stirred a hornet's nest.I have experienced all types of medical contingencies over the years..and now post-retirement....in Government( MHs incl) and private hospitals,with Superspecialists and GPs,and barring an odd occurrence, have been well treated and looked after....no major complaints.
    As far as the corporate culture in today's hospitals, all I can say is that' taali do haath se bajti hai'. There are doctors who follow their oath to the T..ignoring the diktats of the corporate bosses.. while there are others who toe the corporate line to make money for themselves and their bosses.
    Enjoyed reading your blog...as always and enjoyed reading the discussion that it generated.
    An Afternote: you and I have 'bitter halves' of the same name....🙂🙂

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  22. Sir, The story of a corporate hospital, India's biggest conglomerate that manufactures everything from salt to software. www.facebook.com/shishirandvishal

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  23. I write this comment after 6 months to acknowledge that Avay Shukla's blog finds backing from none other than the Competition Commission of India.

    https://www.moneycontrol.com/news/business/indias-largest-hospital-chains-abused-dominance-through-excessive-pricing-finds-cci-investigation-9219251.html

    His posturing about corporate hospital chains overcharging ruthlessly, sometimes more than hotel chains, is on sound foundation. My comments to his blog are consequently rendered weak, and the same is accepted.

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